Pay Per Click Services
PPC Campaign Process
PPC Packages
Entry
Types Of Ads
- One
What's included?
- Analytics
- Google Tag Manager
- Search Console
- Conversion Tracking
- Search Terms
- Individual Ad Performance
Monthly Ad Budget
- Up to $2500
Monthly Management Fee
- 15% of ad budget. Minimum $300
Optimizations
- Every 10 days
Visibility
Types Of Ads
- One
What's included?
- Analytics
- Google Tag Manager
- Search Console
- Conversion Tracking
- Search Terms
- Individual Ad Performance
Monthly Ad Budget
- Up to $2500 - $5000
Monthly Management Fee
- 12% of ad budget. Minimum $550
Optimizations
- Every 5 days
Enterprise
Types Of Ads
- One
What's included?
- Analytics
- Google Tag Manager
- Search Console
- Conversion Tracking
- Search Terms
- Individual Ad Performance
Monthly Ad Budget
- Up to $5000+
Monthly Management Fee
- 10% of ad budget. Minimum $750
Optimizations
- Every 2 days
The Up Digital Difference
Up Digital has removed themselves from the typical agency model: Agencies with too many accounts that drive up ad spending to increase fees, and management that relies on sub-optimal metrics.
Profit-Driven Management
First we look to understand what the typical lifetime value of a client is for your business. We need to know where the bar lies for your ROAS.
Once we understand your customers more, we will help you determine which route you should go with paid per click advertising. This is not a “one size fits all”, every business is unique and different.
PPC Management you can Trust
Your account is never going to be managed by AI or some automated system. While yes, we do have access to many tools that help us optimize your ads as much as profitably possible, real humans are the ones inside your account making the right optimizations.
This way nothing slips through the cracks or is incorrectly applied to your campaign that may decrease performance.
Transparency, Integrity and Accountability
Up Digital offers unmatched transparency. This means consistent updates that lets you know how your advertising spend is performing. How many conversions are you getting? How many phone calls? How many people used Google’s direction tool?
If you have any questions at any point of your campaign, you can always reach out to us to have a call. We keep you involved every step of the way. We will always offer honest recommendations and suggestions.
Types of PPC
8 Types of Paid Advertising to Grow Your Business.
Search Ads
The most common type of ads. These ads are text ads that appear on the top and bottom of google / other search engine results.
Display Ads
These are display ads that appear on Search engine partner websites. These ads typically include an image with text.
Social Ads
Social media ads appear on a variety of social networks. These ads should be mobile optimzied. They typically have better engagement.
Remarketing Ads
Remarketing Ads that are shown again to previous website visitors. These are a pillar for most PPC campaigns.
Google Shopping
These ads appear in the carousel above Google's search results. Users can see the price and product before clicking on to your website.
Local Service Ads
Google's Most exclusive type of advertising. Offered to Plumbers, HVAC's, Locksmith's, Electricians and more.
Gmail Promotions
With Gmail sponsored promotions you can reach users directly in their inbox. These ads appear at the top of their inbox.
Instream Ads
Whether it is full-screen, non-skippable or sidebar ads, these are the ads that appear when you're watching a YouTube video.
Testinonials
Frequently Asked Quesions
The entry level package is suitable for a small local business. We will work within your smaller budget to generate more leads and customers for your business. If you’re a larger business with more competition, perhaps on a national or international scale you can consider the larger packages.
Search ads or display ads or social ads, these are all their own types of ads. We will split test multiple ads of the same type within your campaign. That said, some companies want to advertise in more than one location or platform.
An optimization is when we log in to the google ads account and make changes to the ads. This could range from adding negative keywords, removing poor performing ads, adding more assets, testing new ads, narrowing or increasing location offering, adding keywords… Anything that is going to optimize your ad to improve your costs or performance.
No, you are never tied to a contract. While we do suggest a minimum of 3 months to see best results, it is your choice to stop with your PPC at any time.
We will have discussions with you regarding your business and offer our suggestions. For example, local service ads are really good for local trades whereas call only ads can be really good for dentists. We will help you determine the best ads to use.
We would love to speak with you regarding your project.
Get in touch with us and we can go over your project in detail during a no obligation phone call!
Get in touch today!
We’re super excited to hear from you and love working with new clients! We’re available to speak through phone, text, email or zoom calls. Let’s discuss your business needs.
Browse our Services
We’re super excited to hear from you and love working with new clients! We’re available to speak through phone, text, email or zoom calls. Let’s discuss your business needs.